Name of film: It
Year released: 1990
Genre of trailer: Psychological
Horror/Drama
Mark (After viewing): 4 /10
To make sure I see a wide range of techniques used throughout
trailers, I decided to choose an older one as it shows how techniques have
changed and improved over the years. This trailer is simply a montage of
various shots within the film edited in a way to make the film look as exciting
to the audience as possible.
I found that there weren’t many positive techniques that I
could pick out from this as it is simply just an edit of clips but a main one
which I could use in my trailer is the use of contrapuntal music. By adding a non-diegetic
song of fair ground music, it creates a spooky feel to the clips making the
audience scared. This is then followed by parallel music alongside quick
editing till the end to build tension but to also create confusion and panic.
Straight away after watching this I found two aspects of the
trailer that I think were unsuccessful and could put off the target audience;
the first one being that there is no narration. I think this is a something
they could have worked on as I feel it is not clear or identifiable what film
is actually about or what the story-line is. Secondly there is a pink banner
around the sides throughout the whole trailer. I think this looks a little bit
tacky and is so bright that it is hard to see what is going on in the scenes of
the trailer.
Overall I think I would give this trailer a 4 as it doesn’t have a very good layout
and just doesn’t give enough detail about the film which could defer the
audience from watching the whole film.
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