Name of film: Day
Of The Dead
Year Released: 1985
Genre of film: Horror
Mark (after viewing): 4.5/10
Compared to the other horror trailers this one is seen to be
a controversial trailer as it doesn’t fir the stereotypical conventions of a
horror trailer and may be interpreted as a comedy/horror-meaning the idea may
not come across to the audience as expected.
There are a few aspects of the trailer which I find are
interesting and I could include in my own trailer. Seeing as not much of the narrative is shown,
the trailer is mysterious which might make the audience intrigued to watch the
full movie. Another positive aspect of this trailer is the subtle hints of the
title. Throughout the trailer it relates back to “night” and “dawn” which can
then link to “day”. This would attracts fans of the previous films as they know
what to expect.
Overall there are many aspects of this trailer which I
thought were unsuccessful and would put off the targeted audience. Throughout
the trailer there is an audience in a cinema watching the trailer. Then towards
the end there is a zombie sitting with them. Although this was done for comedy
purposes, I feel as though it doesn’t relate to the film at all; in fact it
sells comedy when there isn’t any comedy in the film. This was a risky move as
it steers away from the target audience and may attract the wrong audience for
this particular genre. Another unsuccessful aspect of this trailer was the
pace. It was too slow throughout and didn’t have a fast paced ending to finish
on. Doing this runs the risk of the trailer not standing out enough to the
targeted audience. Finally, there a voice over through the whole thing which
personally I find is outdated and annoying. I feel that this doesn’t sell the
film the right way at all.
The trailers average score from the class was 4.5. I think it received a score that
low because the trailer wasn’t pitched correctly and didn’t follow enough
horror conventions; this made the trailer not work.
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