Name of film: Annabelle
Year released: 2014
Genre of trailer: Horror
Mark (After viewing): 7/10
There is a common trend in technique within modern horrors
trailer and with this being the most recent I can take ideas from the old and
new to make sure my horror trailer is successful. Annabelle is a horror about a
couple experiencing supernatural events after a vintage doll is put in there
house. This is a generic horror narrative making the film have a wider targeted
audience.
A Generic feature which is used well throughout this trailer
is the use of collision cutting. By having slow to quick transitions by using
prolonged darkness, it creates tension and gives a sense of panic and worry to
the audience. By doing this it will make the audience remember the trailer,
making them want to see the full film. They also used intertitles with one
being “Before the Conjuring”. Because this is a prequel to The Conjuring it straight away is targeting the demographic of that
film. This is always a good way to attract the right audience. Finally another
great feature that was fulfilled well was the use of contrapuntal music. By
adding non-diegetic children’s music over the top of a low-key lighting shot, it
creates an eerie feel to the trailer making the audience scared.
However, I think there are many unsuccessful aspects which
drag the trailer down. After watching I straight away thought that it gives too
much of the storyline away. I want to make sure I avoid doing this in my
trailer as I feel it can make the trailer too long and is not punchy enough for
the audience to remember the trailer. From making this mistake it could lead to
losing the audience’s attention or them being disappointed when watching the
whole film.
Overall I think I would give this trailer 7 as I think it is effective but could
have been a little shorter and less narrative.
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